Brand guidelines

Logo files, color values, and the handful of rules that keep them consistent. Made for press, partners, and anyone publishing about us.

Download brand assets

Version 1.0July 2026
SVG and PNGLogo, symbol, all approved variants
Free to useWithin the rules on this page

The logo

Use the lockup as supplied, in the variant with the strongest contrast against your background. Never rebuild, retype, or recolor it.

Primary
Blue symbol, black wordmark. The default on white and light backgrounds.
On dark
Blue symbol, white wordmark. For black, dark, and photographic backgrounds.
Monochrome black
One color, for single-color print, engraving, or where color is unavailable.
Monochrome white
Reversed single color, for dark or saturated backgrounds including brand blue.

The symbol

The mark can stand alone where the full lockup will not fit - favicons, app icons, social avatars, and interface watermarks. It is not a substitute for the logo in general communication.

On lightBrand blue on white or Bone.
On darkContrast is 2.6:1 on Ink, so use the white symbol below roughly 32px.
On blueWhite symbol when the background is brand blue.

Clear space and minimum size

Give the logo room and keep it legible. These two rules prevent most of the misuse we see.

Clear space equals the height of the symbol

Measure the symbol, then keep that much empty space on all four sides. No text, graphics, or page edges may enter it.

48px

32px

24px - minimum

Below 24px

Never below 24px high, or 20mm wide in print

If the space is tighter than that, drop the wordmark and use the symbol on its own.

What not to do

The logo is finished artwork. If you find yourself editing it, stop and use an approved variant instead.

Don't stretch or squash it
Don't change the colors
Don't rotate it
Don't add shadows or effects
Don't alter the spacing
Don't place it inside a shape

Color

Blue carries the brand - for primary actions, links, and key highlights, not as a background wash. Ink, Bone, and White do the structural work.

The wordmark inside the supplied logo files uses #080808, a near-black tuned for the mark itself. Use Ink #231F23 for body copy and interface text.

Imagery

Real inspections on real vehicles, from two perspectives: the inspector's view with the phone screen visible, and an external view of the inspection taking place.